Fulton Street Outlets- Fresno, CA

Retail-Driven Mixed-Use Project

Cityscape with palm trees, buildings, and a street with cars

  • Downtown Fresno is the definition of a vibrant in-demand mixed-use hub with retail, residential, office, and entertainment—embracing the live, work, shop, play, dine lifestyle.

  • The transformation of Downtown Fresno is driven by compelling market data supported by the high level of interest in Central Business District’s cultural direction

  • Fresno ranked sixth in GDP growth among the 50 largest U.S. cities over the past 15 years, driving a higher standard of living.

Retail Vision

City street busy with pedestrians, tall buildings, and traffic lights under a clear blue sky.

  • The product-type is typically described as a "Value Oriented & Entertainment Driven Shopping Center"

  • This creates a destination experience, drawing upon a wide range of demographics, defining the trade area as a 60-minute drive time

  • The tenant mix is a unique and synergistic multi-layered merchandising vision that has experienced huge success in the United States

  • Entertainment Anchors such as Bass Pro, Sea Life Aquarium, and Lego Land, Anchor Tenants, Fashion Outlets, Value Pricing such as H&M, Zara, and Uniqlo, Entertainment/Fine Dining Restaurants, Fast–Casual Restaurants

  • The most critical component of being able to execute our retail vision is based on the re-opening of Fulton Street in 2017, after decades of being closed

  • 482,000 sf of prime retail space creating a critical mass equivalent to the average regional mall in the U.S.

Location and Demographics

Map of California highlighting the Central Valley region in orange, including counties such as Kern, Tulare, Fresno, Madera, Mariposa, Merced, Stanislaus, San Joaquin, and Sacramento.

  • Fresno County is the geographic center of the San Joaquin Valley which has a total population of 4,300,00, and is easily accessible to counties from the North & South

  • Significant CA MSA’s are comparable to the San Joaquin Valley

    • San Francisco MSA (San Francisco, Oakland, Fremont) - 4.6 million

    • San Jose MSA (San Jose, Santa Clara, San Benito) - 2 million

    • Orange County MSA (Anaheim/Santa Ana/irvine) - 3.2 million

    • San Bernardino MSA (San Bernardino, Riverside, Ontario) - 4.7 million

  • Fresno County has 1,000,000 people, making it the most populated County in the Central Valley

  • Fresno is the 5th largest city in California, more populated than; Sacramento, Long Beach, Oakland, Bakersfield, and Anaheim

  • The City of Fresno spans about 115 square miles and has a population of 548,687—making it larger than any city in 28 U.S. states.

Regional Trade Area -

60 Minute Drive Time:

  • 1.7 Million People

  • Average Household Income $117,387

  • 241,043 Households Over $100,000 in Average Household Income

Neighborhood Trade Area -

15 Minute Drive Time:

  • 480,000 People

  • Average Household Income $80,207

  • 41,421 Households Over 100,000 in Average Household Income

These Fresno Market Demographics are Comparable to the Highest Performing Upscale Shopping Centers in the United States

Downtown Fresno Residential

Loft apartment interior with exposed concrete ceiling, brick and white walls, brown leather couch, gray upholstered sofa, bedroom with bed and artwork, dining area with table and chairs, decorative plates on wall, and windows with dark curtains.

  • Downtown Fresno has significant momentum with 1,637 residential units open, under construction and in for approvals

  • Pacific Southwest Building stands at 100% occupancy after stunning over-sized loft and co-working space renovations

  • New 160-unit apartment building on Fulton Street developed by esteemed local builder

A tall, multi-story beige brick building with numerous windows, located in an urban setting with trees and a street in the foreground.

  • Local developer Will Dyck is redeveloping the JCPenny building into 160 new residential apartments

Aerial view of a modern U-shaped apartment complex with outdoor seating areas on one side, office buildings, and streets with cars parked along the curb.

  • Fresno Housing Authority North Fulton Master Plan

    • The Fresno Housing Authority has developed thousands of apartments

    • Development phase one activities underway on Lot C – 125 apartments

    • 600 apartment units planned/600 new apartments already developed and opened north of Tuolumne

A tall, historic brick building with multiple rows of arched windows at the top, set against a clear blue sky, with trees and people in the foreground.

  • The historic Helm Building is being converted into mixed-use, with street level retail, office and 91 micro-apartments

Currently, there is approximately 14 million sf of office space in Fresno

  • The 5-mile daytime population is an extremely robust at 343,000

  • The downtown daytime office population is 178,000 within 3 miles

  • Within 1 mile, there are 53,000 daytime office workers

  • Restaurateurs consider a strong daytime population to be 100,000 office workers within 3 miles

  • This represents over 90% occupancy, consistent with office markets across the country

Daytime Population

A tall historic building with antennas on top, illuminated during sunset, with a smaller nearby building and city streets below.
A large multi-story beige building with many windows and decorative cornices, located at the corner of an intersection with traffic lights in an urban area, with some trees, other buildings, and a blue sky in the background.
Aerial view of an Amazon fulfillment center with solar panels on the roof and parked cars outside.

Economic Strength

The medical complex in Fresno/Madera is significant with 12 operating facilities

$8 billion agricultural sector – largest in the country

$15 billion in manufacturing, food processing, distribution centers

Growing Tech Corridor (5 mile daytime population 137,309)

Strong FIRE economy (Finance, Insurance, Real Estate sectors)

Speed Rail will connect San Francisco through Fresno to Los Angeles – will be a significant economic driver

Annual regional destination sporting events for Track and Field, Swimming, and Water Polo

A scenic view of a lush green forest with tall trees, mist in the valley, and towering mountains with cliffs and snow-capped peaks in the background, under a cloudy sky.

Tourism

  • Fresno is just an hour from Yosemite, Sequoia, and Kings Canyon National Parks—home to world-class outdoor recreation and over 4.7 million annual visitors generating nearly $100 million for nearby communities

  • Fresno County welcomes 2.2 million tourists annually with an average stay of 3 days (totaling 6.6 million visitor days)

  • Tourists spend of $200 per day on retail, food, and beverage, creating a total spend of $1.3 billion a year, as defined by the U.S. Tourism Bureau

  • Tourism is defined by visitors traveling over an hour, drawn to attractions like the Fresno Convention Center, the Zoo, the Fresno Fair, and local vineyards featuring 18 wine tasting rooms

Site Plans Coming Soon

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Site Plans Coming Soon ⋆