Nova Vista- Madera, CA
Retail-Driven Mixed Use Project
Valley Children’s Hospital
Unique to market retail & restaurants
Retail entertainment
Residential above retail
Condominiums
Medical buildings
Office buildings
Resort hotel & convention center
Tomorrow’s Retail Living is ‘The Third Place’
The Third Place is where community comes alive.
It’s a spot outside of home and work where people can meet, relax, and feel like they belong. It’s where conversations happen naturally, ideas grow, and friendships form.
In a busy world, the Third Place gives us a chance to slow down, connect with others, and enjoy shared experiences. They turn ordinary spaces into places people want to come back to, again and again.
Valley Children’s Hospital Economic Output
VCH operations created an annual average of $1.02 billion in economic output
Delivering $600 million of economic value in the 12 county Central Valley and beyond, which includes annual spending on wages, Op-Ex, and Cap-Ex
VCH generates state taxes of $36.4 million and $4.7 million of local taxes
Current Hospital Traffic Flow
8,067 daily trips
With 2,367 parking spaces, daily parking is approximately 90% occupied
This generates 2.9 million visits per year
Full Project Estimated Traffic Flow
33,317 daily trips
This generates 12 million visits per year, comparable to a 1 million sf super regional mall in the U.S
Location and Demographics
Fresno County is the geographic center of the San Joaquin Valley which has a total population of 4,300,00, and is easily accessible to counties from the North & South
Significant CA MSA’s are comparable to the San Joaquin Valley
San Francisco MSA (San Francisco, Oakland, Fremont) - 4.6 million
San Jose MSA (San Jose, Santa Clara, San Benito) - 2 million
Orange County MSA (Anaheim/Santa Ana/irvine) - 3.2 million
San Bernardino MSA (San Bernardino, Riverside, Ontario) - 4.7 million
Fresno County has 1,000,000 people, making it the most populated County in the Central Valley
Fresno is the 5th largest city in California, more populated than; Sacramento, Long Beach, Oakland, Bakersfield, and Anaheim
The City of Fresno spans about 115 square miles and has a population of 548,687—making it larger than any city in 28 U.S. states.
Regional Trade Area -
60 Minute Drive Time:
1.7 Million People
Average Household Income $117,387
241,043 Households Over $100,000 in Average Household Income
Neighborhood Trade Area -
15 Minute Drive Time:
360,000 People
Average Household Income $100,829
44,299 Households Over 100,000 in Average Household Income
These Fresno Market Demographics are Comparable to the Highest Performing Upscale Shopping Centers in the United States
Economic Strength
The medical complex in Fresno/Madera is significant with 12 operating facilities
$8 billion agricultural sector – largest in the country
$15 billion in manufacturing, food processing, distribution centers
Growing Tech Corridor (5 mile daytime population 137,309)
Strong FIRE economy (Finance, Insurance, Real Estate sectors)
Speed Rail will connect San Francisco through Fresno to Los Angeles – will be a significant economic driver
Annual regional destination sporting events for Track and Field, Swimming, and Water Polo
Tourism
Fresno is just an hour from Yosemite, Sequoia, and Kings Canyon National Parks—home to world-class outdoor recreation and over 4.7 million annual visitors generating nearly $100 million for nearby communities
Fresno County welcomes 2.2 million tourists annually with an average stay of 3 days (totaling 6.6 million visitor days)
Tourists spend of $200 per day on retail, food, and beverage, creating a total spend of $1.3 billion a year, as defined by the U.S. Tourism Bureau
Tourism is defined by visitors traveling over an hour, drawn to attractions like the Fresno Convention Center, the Zoo, the Fresno Fair, and local vineyards featuring 18 wine tasting rooms